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The Psychology of Shapes & Colors in Logo Design

Different cultures and belief systems may interpret what shapes are considered lucky or auspicious differently.

 

When designing a logo, every element matters - from the font and color to the shape. The shape of a logo is more than just a design element; it can convey a message about the brand's values and personality. Some believe certain shapes can bring good luck and fortune to a business.

 

This is where the Concept of lucky shapes for logos comes in. Incorporating a lucky shape in a logo is believed to attract positive energy and bring prosperity to the brand.

 

Do you have these questions in your mind?

 

  • What does the feng shui logo mean?

  • What are the colors of feng shui logo?

  • How to design a logo according to feng shui?

  • Feng shui lucky colors for business?

  • Feng shui signs and symbols?

 

In the world of logo design, where creativity meets strategy, there lies a realm of symbolism and mystique that transcends mere visuals. For Sushant, a maestro in the craft, the choice of shapes and colors in a logo is not just about aesthetics; it's about invoking luck, harmony, and prosperity.

 

As a leading logo designer in India, Sushant has delved deep into the realms of symbolism and numerology, understanding the profound impact that shapes and colors can have on human psychology and perception. In his illustrious career, he has crafted logos that not only resonate with brands but also resonate with luck.


It is important to keep in mind that the effectiveness of a logo design is not solely determined by the shape. Other factors such as color, typography, and imagery can also play a significant role in creating an effective and memorable logo. Ultimately, the most important thing is to create a logo that effectively communicates your brand identity and resonates with your target audience.


In this article, we'll explore the world of lucky shapes for logo design and how they can help businesses stand out from the crowd >>

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Logo Shapes: What They Mean & Why They're Important


Logo shapes are an essential aspect of logo design as they convey meaning and help create a visual identity for a brand. 


In addition, different shapes can evoke other emotions and associations, making them powerful tools for communicating brand values and messaging. 


Here are some common logo shapes and what they typically represent:


Circle: 

The circle is a classic shape representing unity, wholeness, and continuity. It symbolizes community, balance, and harmony. It is also a popular choice for technology and innovation brands, as it represents infinite possibilities.


Square/Rectangle: 

The square or rectangle shape represents stability, order, and structure. It communicates reliability, safety, and trustworthiness. It is also famous for architecture, finance, and real estate brands.


Triangle: 

The triangle is a dynamic shape representing strength, stability, and direction. Convey a sense of progress, energy, and innovation. It is also a popular choice for sports and fitness brands.


Diamond: 

The diamond shape represents elegance, luxury, and exclusivity. It is used for brands that want to communicate high-quality products or services, such as jewelry or fashion brands.


Spiral: 

The spiral shape represents growth, expansion, and evolution. A sense of movement, progress, and creativity. It is also a popular choice for natural and organic brands.


Abstract: 

Abstract shapes convey a unique identity or break away from traditional forms. They can represent a range of meanings, from fluidity and innovation to creativity and originality.


When choosing a logo shape, it's essential to consider the brand's values, target audience, and industry. 


A well-designed logo can communicate much about a brand in a single glance and help build recognition and loyalty over time.


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Shapes used in Logo Design:

Here is a list of various types of primitive shapes and 3D shapes which is used in Logo Design:


Point: 

A point is a single, undefined location in space.

 

Line: 

A line is a straight, one-dimensional path that extends infinitely in both directions.


Ray: 

A ray is a straight, one-dimensional path that extends infinitely in one direction.

 

Line segment: 

A line segment is a finite portion of a line with two endpoints.

 

Circle: 

A circle is a closed curve that is defined by a set of points that are equidistant from a central point.

 

Ellipse: 

An ellipse is a closed curve that is defined by two focal points and a set of points whose sum of distances to the focal points is constant.

 

Triangle: 

A triangle is a polygon with three sides and three angles.

 

Quadrilateral: 

A quadrilateral is a polygon with four sides and four angles.

 

Rectangle: 

A rectangle is a quadrilateral with four right angles and opposite sides that are equal in length.

 

Square: 

A square is a rectangle with all sides of equal length.

 

Polygon: 

A polygon is a closed shape made up of straight line segments.

 

Regular polygon:

A regular polygon is a polygon with all sides of equal length and all angles of equal measure.

 

Irregular polygon: 

An irregular polygon is a polygon with sides and angles of different lengths and measures.

 

Curved shapes: 

Curved shapes do not have straight lines and may include circles, ovals, ellipses, and curves.

 

Geometric solids: 

Geometric solids are three-dimensional shapes such as cubes, spheres, cylinders, and cones.

 

Organic shapes: 

Organic shapes are free-form shapes found in nature or created to mimic natural forms.

 

Abstract shapes: 

Abstract shapes are shapes that do not have a specific reference to reality but are based on Concepts or feelings.

 

Non-primitive shapes: 

Non-primitive shapes are made up of other shapes and cannot be defined by a single geometric definition.

 

Composite shapes: 

Composite shapes are shapes made up of multiple geometric shapes combined together.

 

Fractal shapes: 

Fractal shapes are shapes that have self-similar patterns and can be infinitely repeated on smaller and smaller scales.

 


3D shapes along with a brief description:


Cube: 

A 3D shape with six square faces of equal size.


Sphere: 

A 3D shape with a curved surface that is the same distance from the center at all points.


Cylinder: 

A 3D shape with two flat circular bases and a curved surface that connects them.


Cone: 

A 3D shape with a flat circular base and a curved surface that tapers to a point.


Pyramid: 

A 3D shape with a polygon base and triangular sides that meet at a point at the top.


Rectangular prism: 

A 3D shape with six rectangular faces of equal size.


Triangular prism: 

A 3D shape with two congruent triangles as the base and three rectangular faces connecting them.


Torus: 

A 3D shape with a circular ring-like shape is formed by rotating a circle around an axis outside the circle.


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Some well-known logos for each shape:

 

Circle Shape Famous Logos:

1. Target 

The circle shape represents the target, aligning with the company's mission to offer its customers a wide range of products.


2. BMW 

The circular shape represents the movement of a wheel, signifying the company's focus on manufacturing automobiles.


3. Pepsi 

The circular shape in Pepsi's logo represents a smile, signifying happiness and joy.


4. MasterCard 

The two overlapping circles represent the union between MasterCard and its customers.


5. Toyota 

The three overlapping ovals in Toyota's logo represent the company's commitment to delivering superior quality, reliability, and durability products.



Oval Shape Famous Logos:

1. Hennessy 

The elliptical shape of the Hennessy logo represents the Cognac region, where the company originated.


2. Land Rover

The elongated oval in Land Rover's logo represents a world map, signifying the brand's global reach.


3. Kia 

The elliptical shape in Kia's logo represents the company's drive to move forward and break through conventional boundaries.


4. Harley-Davidson 

The oval shape in Harley-Davidson's logo represents the strength and resilience of the company's motorcycles.


5. Subaru

The elliptical shape in Subaru's logo represents the unity between the company and its customers.



Square Shape Famous Logos:

1. Microsoft 

The square shape in Microsoft's logo represents the company's focus on stability and reliability.


2. LinkedIn

The square shape in LinkedIn's logo represents a professional identity, signifying the company's commitment to building professional networks.


3. Adobe 

The square shape in Adobe's logo represents a canvas, signifying the company's focus on creativity.


4. Volkswagen 

The square shape in Volkswagen's logo represents the stability and reliability of the company's automobiles.


5. LG 

The square shape in LG's logo represents balance and stability, signifying the company's commitment to providing reliable and high-quality products.



Rectangle Shape Famous Logos:

1. FedEx 

The rectangle shape in FedEx's logo represents a package, signifying the company's focus on delivering packages efficiently.


2. Airbnb 

The rectangle shape in Airbnb's logo represents a door, signifying the company's commitment to providing people with a sense of belonging and welcoming.


3. American Airlines 

The rectangle shape in American Airlines' logo represents a runway, signifying the company's focus on air travel.


4. LinkedIn 

The rectangular shape in LinkedIn's logo represents a business card, signifying the company's commitment to building professional networks.


5. Samsung 

The rectangular shape in Samsung's logo represents stability and reliability, signifying the company's commitment to providing high-quality products.



Triangle Shape Famous Logos:

1. Delta Airlines 

The triangle shape in Delta's logo represents a wing, signifying the company's focus on air travel.


2. Adidas

The triangle shape in Adidas' logo represents a mountain, signifying the company's commitment to excellence and achieving new heights.


3. Mitsubishi

The triangular shape in Mitsubishi's logo represents the company's diverse product range and global reach.


4. Toblerone 

The triangular shape in Toblerone's logo represents a mountain, signifying the Swiss Alps, where the company originated.


5. Nissan 

The triangular shape in Nissan's logo represents the company's commitment to providing innovative and forward-thinking products.

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Pentagon Shape Famous Logos:

1. United States Department of Defense 

The logo features a pentagon shape, representing the headquarters of the Department of Defense, also known as the Pentagon.


2. NATO

The logo features a pentagon shape, representing the North Atlantic Treaty Organization, which was formed for collective defense against common threats.


3. US Marine Corps 

The logo features a pentagon shape, representing the five key values of honor, courage, commitment, loyalty, and respect.


4. US National Guard 

The logo features a pentagon shape, representing the five branches of the military working together to serve the nation.


5. Apple Park 

The new headquarters of Apple Inc. features a pentagon shape in the design of its main building.



Heart Shape Famous Logos:

1. American Heart Association

The logo features a heart shape, representing the organization's mission to promote heart health and prevent cardiovascular diseases.


2. Hallmark 

The logo features a heart shape, representing love and affection, which are the company's core values.


3. World Wildlife Fund 

The logo features a panda in the shape of a heart, representing the organization's commitment to protecting endangered species and their habitats.


4. FedEx

The logo features a hidden arrow in the negative space between the letters "E" and "X," forming a heart shape, representing the company's passion and commitment to delivering packages.



Octagon Shape Famous Logos:

1. Stop sign

The most recognizable octagon-shaped logo is the stop sign, which is used worldwide in road traffic to indicate drivers to come to a complete stop before proceeding.


2. BitTorrent 

The logo features an octagon shape, representing the company's eight core values, including openness, sharing, and creativity.


3. University of Houston 

The logo features an octagon shape, representing the eight academic colleges within the university.


4. Bank of China

The logo features an octagon shape, representing the eight directions of the compass and the company's commitment to serving customers globally.


5. National Basketball Association (NBA) 

The logo features an octagon shape, representing the eight players on the court during a basketball game.



Diamond Shape Famous Logos: 

1. Mitsubishi Motors 

The logo features a diamond shape, representing the company's commitment to creating innovative and dynamic products.


2. Alfa Romeo 

The logo features a diamond shape, representing the city of Milan, where the company was founded, and the red cross on the logo represents the city's emblem.


3. De Beers 

The logo features a diamond shape, representing the company's expertise in the diamond industry.


4. Paramount Pictures 

The logo features a mountain inside a diamond shape, representing the company's reputation for producing epic and monumental films.


5. Blackberry

The logo features a diamond shape, representing the company's focus on innovation, productivity, and reliability.

Contact Sushant & Vijaya

Shapes, as Sushant explains, hold immense symbolic significance. Circles, representing unity and wholeness, are often used to convey a sense of completeness and perfection. Triangles, with their dynamic energy, symbolize progression and growth. Squares and rectangles, with their stability and balance, evoke trust and reliability.

 

But it's not just about the shape; colors play an equally important role in logo design. Each color carries its own symbolism and energy. Red, for instance, is associated with passion and energy, making it ideal for brands that want to convey a sense of excitement and vitality. Blue, on the other hand, is often used to evoke trust and professionalism, making it a popular choice for corporate logos.

 

For Sushant, the art of logo design is a delicate balance between creativity and strategy, intuition and analysis. By harnessing the power of lucky shapes and colors, he creates logos that not only look beautiful but also resonate with the brand's essence and aspirations.

 

In a world where luck is often seen as a matter of chance, Sushant reminds us that it can also be a matter of design. Through his visionary creations, he not only shapes brands but also shapes destinies, infusing each logo with a touch of luck and a stroke of genius.

 

Designing a logo incorporating lucky shapes can be a powerful tool for businesses to attract good fortune and success.

 

As a holistic and spiritual designer, Sushant understands the importance of creating a logo that looks visually appealing and resonates with the company's energy and values.

 

Whether it's using circles to represent unity, triangles to symbolize strength, or hearts to convey compassion, each shape has a unique significance that can enhance the overall impact of a logo.

 

If you're looking to create a logo that embodies the spirit of your business and aligns with your goals, feel free to contact us.


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