What's in a name ?
"Rose is a rose is a rose is a rose" - A rose by any other name would smell as sweet" - William Shakespeare's. Unfortunately it cannot be applied for the name you give your business or brand. Your business name is how you will be recognized in the industry, how your customer will see you, and yes it'll be the name you put on your Business Cards.
It really matters what your Company name is. It all about choosing the right name.
The naming process is an important part in the development of each business idea. iMedia has helped start-ups, entrepreneurs, companies to find a perfect name for their business idea / products / online website.
And about a few more hundred...
You can always send us an email if you would like to see more.
|Some brand / company / product Names, we have worked upon RECENTLY|
|The Mint Room
|Athena World School
|Break O Fast
iMedia Naming Wokflow : 9 steps
While each project is slightly different, here is the basic 9 step naming framework we work from.
|Kick Start||Team briefed about the company, its products & potential target market.
Emotional / Theme Flow Diagram
|Number of names are generated manually considering the following points: Length, Expression, Alphabet, Pronunciation, Spelling, Conflicts, Industry Match, Longevity, Uniqueness, Retention, Domain name availability.|
|Initial sort & search:
Developing lots of names
|Names sorting, Developing lots of names|
|Initial Name List:
Yes, Developing lots of names
|Initial name list ready. Send to client review to narrow down number of names so, along with roots, tones, themes, written for further exploration.|
|Checking & regeneration:
Oh Yes, Developing lots of names
|Sort listed names are checked more closely for registered and common law trademark usage.|
Group Sorting & Individual Sorting
|Sorted names presented with comprehensive checks, further sorting of names.|
Final name checks
|Selected 3 final names are sent to your legal counsel for trademark .|
|Final name selection||All reports are presented and reviewed, and naming team selects final name.|
|New name process and launch||iMedia provides recommendation on how to use and launch the new name once approved by your legal counsel.|
|Brand Names / TM Names / Product Names / Company Names (Non MCA Registration)
Company Names / Private Limited Company Names
Fresh company name ideas by 'Sushant & Vijaya'
iMedia as an experienced consultants who can help with your company name / brand name?
Getting names that can be Trademarked, Creative Juicy Names for Brand launch or DOT COM names for online e-commerce shops? Or specialist service of Company / Brand name suggestion as per Numerology / Horoscope analysis. The naming is a highly creative process and requires lot of new inputs, research and alternatives. iMedia naming team offers well researched - filtered out, handpicked brand & company names.
iMedia naming team specialize in almost every business vertical like Consumer, Food, Fashion, Retail, Online Store, Financial, Real Estate, Insurance, Construction, Telecom, Industrial, Engineering, Sports, Education, Non Profit, Medical, Healthcare, Biotech, Technical, Scientific, Software.
Naming service offered in following languages
Below are some naming styles, which iMedia works upon.
|Descriptive||Burger King, Indian Oil|
|Traditional||Apollo Tyres, United Airlines, Oracle|
|Family Name||Tata, Dell, Bharti, Kellogs, Disney, Godrej, Jindal Steel|
|Classical||Alta Vista, Lycos, Titan|
|Coined- abstract||Pepsi, Sony, Lupin|
|Coined – descript||Motorola, Compaq, Accenture|
|Coined – classical||Pentium, Centrino|
|Tonal||Google, Nvidia, Volvo, Oreo|
|Abbreviation||SBI, AOL, AMD,|
|Truncation||Cisco, Intel, FedEx|
|Joined||UltraTech, Microsoft, Dreamworks|
|Foreign||Britannia, Lancome, Nintendo, Fritos|
|Geographic||Tivoli, Amazon, eBay|
|Object||Jaguar, Lotus, Mustang|
|Color||BlueFish, YellowDoor, RedChilli|
|Verb/Adjective||Sprint, Always, Go, About|
|Numeric||3Com, Chabra555, Bank One|
|Futuristic||Quark, Panasonic, Infiniti|
|Character||Dr. Lal Path Lab, SRK, Starbucks|
|Motorola||From Motor and Vitrola – since they originally made car radios.|
|Xerox||An abbreviation of the word xerography – their underlying original technology|
|eBay||Official story now differs, but we still think it was from the strong East Bay connotations. For years their logo was even in the same colors as East Bay Transit Authority.|
|Volkswagen||Literally "the people's car" – a term supposedly coined by Adolf Hitler.|
|Nike||Round about evolution from Phil Knight – the founder – as proposed by one of his employees. The name was drawn out of a hat full of other submissions. That particular employee apparently awoke in middle of the night and said it had to be Nike – Greek for Victory.|
|Hitachi||The two characters used to write it mean "sun" + "stand." By extension, it also could be translated "land of the rising sun."|
|A variation on the mathematical term googol – a very, very, very big number.|
|Sony||Not a Japanese word at all. From the Latin sonnus for sound and the English word sonny – my little boy.|
|Cisco||Named after San Francisco. Ever notice the logo is half a Golden Gate Bridge (cut lengthwise)?|
|Apple||One day, when Steve Jobs and Steve Wozniak were working on the startup of their new little computer company, Jobs told his staff (apparently in some frustration), "If you don't come up with a name by 5 o'clock I am calling it Apple". And so it was until they launched their Mac line – as they had an agreement with Apple Records to never use the name for music. The legal case went to High Court in London where Apple lost and had to pay a $48 million fine – to keep their own name. They also lost the insurance lawsuit back in USA which cost another $8million or so. Can you afford $54 million to keep your own brand name?|
|Netscape||When Marc Andreesen founded Mosaic Systems he was adamant to keep this name. Unfortunately for him there had already been trademark fights over the name for software usage – right down the street in Silicon Valley no less. Luckily Jim Clark persuaded him to embrace their name of Netscape – a powerful product concept with a powerful name as history has shown.|
|Pentium||When Intel lost the legal battle to own the numbers 386, 486 etc because they had never properly claimed or used them, they switched to their new coined classical style of names. Penta of course is Greek for five. So the next in the series should be the Sexium chips!|
|Java||First the software was called Green, then Oak and finally in a stroke of genius by Kim Polese, while she was at Sun Microsystems, it became Java.|
|Internet Explorer||When Microsoft picked this name they never did their homework. Eventually they settled for $4.8million dollars with SyNET who owned the name originally. Perhaps you should check your product name before launch!|
|Yahoo||From the dictionary ("a slightly crazy cowboy"), when founders were looking for Y names like YACC (Yet Another C Compiler) – a very inside story for Unix hackers.|
|Oracle||Code name of their first big government project.|
|Chevrolet||Ironically, one of America's greatest car companies is named after a man born in Switzerland, who only had a short association with the car company and never lost his French accent.|
|Tiffany & Co.||This famous jewelry brand is not named after a lady, but rather Charles Tiffany, one of the founders. It used to be called Tiffany & Young.|
|Original Name||Present Name|
|Brad's Drink||Pepsi Cola|
|Bridge Gate Computers||Compaq|
|AT&T GIS||NCR (back to their original name)|
|Tokyo Telecom. Engr. Corp.||Sony|