Casestudy: Degh Tegh Community Kitchen, Canada / USA
Client
Profile: Degh Tegh Community Kitchen, Canada is a Youth Oriented Non-Profit Organization that Provides Meals and Aid to those in need following our Guru's and the Principles of Sikhism. Deg, Teg, Fateh
Degh Tegh Community Kitchen provide less fortunate people with hot meals and non-perishable items. Following three simple principles. Naam Japo, Kirat Karo and Vand Chako. Recite God's name, earn an honest living, and selflessly serve others.
Logo Design for Community Kitchen ^
Logo on Donation Box ^
As a food truck designer for a Canadian Sikh langar community, we had the unique opportunity to work remotely from India and create a brand identity that was representative of their culture and values.
Logo on Merchandise ^
Food Truck Front Design ^
Food Truck Back Design ^
We began the design process by researching the langar tradition and understanding the importance of community and equality in Sikh culture. We then used this knowledge to create a logo and theme that was not only visually appealing but also communicated the values of the community.
Food Truck Side Design ^
Live Truck in Action ^
Logo on Uniforms ^
The branding was implemented across all possible media, including the food truck itself, menus, social media, and advertising. We even created custom apparel and merchandise for the community to wear and promote their values and culture.
Bareshell Food Truck Before ^
Food Truck After our Design ^
Live in Action ^
We were thrilled to see our design work being used to promote the langar tradition and to help the community connect with people from all walks of life. Our work has helped to establish the food truck as a symbol of community and equality, and we are proud to have been a part of this meaningful project.
Brand in Action ^
Brand in Action ^
Brand in Action ^
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